Find more clients, increase visibility and safeguard your reputation with a proven SEO strategy.
We deliver innovative website, SEO, and content strategies – grounded in timeless marketing principles – to help home services companies get in front of customers in their time of need.
The professional services market is expected to grow to $170.87 billion by 2032. There is no better time than now to make sure your business stays at the top of search results capturing as much as you can in your geographic area.
Home service providers, including HVAC technicians, plumbers, electricians, power washers, and roofers, face intense competition from both local businesses and national directories like Angi and HomeAdvisor. In this highly competitive digital landscape, securing top positions in search engine results pages (SERPs) is crucial for attracting new clients and increasing revenue.
Approximately 97% of consumers use the internet to find local services, highlighting the importance of a strong online presence for home service businesses. Implementing effective SEO strategies can significantly enhance visibility, drive targeted traffic, and convert leads into loyal customers.
Why do service companies need SEO?
SEO is one of the lowest cost-per-acquisition channels you can have when trying to reach potential clients at scale. It is an “always on” revenue channel that can help lower the cost of your other marketing programs.
For instance, your clients will leverage search engines to:
- Find a company in the event of an emergency (no central air, backing up sewage, etc.).
- Look up reviews of your company.
- Find out more research about what goes into the work you do.
- Research prices and find competitive quotes.
If you have a bad reputation in organic search or you’re not showing up when it matters then you’re likely missing out in thousands of additional dollars your business could utilize.
What does a home service SEO strategy look like?
Many think just building a website is enough for SEO and to rank well in organic search – that couldn’t be further from the truth. It’s about creating an “always on” funnel of new clients.
Tech Audits can help you by focusing in the following areas:
- Technical SEO – making sure you have a technically sound website.
- Content Strategy – making sure you have the right content to not just drive traffic but also convert.
- Local SEO – making sure you show up for the customers that are near you, in their time of need.
- Reputation Management – making sure when your clients are reviewing you they are seeing exactly what you want them to see (no negative PR).
An effective SEO program can impact multiple areas of your business and multiple channels – email, paid, social can all be influenced by leveraging data from search and the insights you can learn leading to an increase in revenue across the board.
TechAudits can take your services business to the next level.
We have extensive experience helping service businesses book more jobs and drive thousands of dollars in additional revenue.
HVAC
Electricians
Plumbers / Plumbing
Mold Remediation
Roofing
Pest Control
Solar Installers
Landscaping / Hardscaping
Painters
Have questions about working with an SEO company?
We have answers. The team behind TechAudits has been working in or around the professional services space for the better part of the last 10 years. We have extensive experience working with solar installers, roofing companies and HVAC companies.
We are certain that if you partner up with TechAudits you will see a strong return for all of the effort.
SEO is the practice of optimizing your online presence to enhance visibility in search engine results and attract targeted traffic. This type of SEO is crucial for achieving growth and building a strong online reputation.
You should expect:
- Sustainable Growth: SEO helps drive qualified, long-term traffic to your site, supporting sustained growth.
- Targeted Traffic: Reach potential clients actively searching for your services in your area.
- Cost-Effective Marketing: Establishing SEO as a marketing channel provides a strong return on investment compared to other advertising methods.
- Increased Brand Awareness and Credibility: High search rankings help build trust and position your brand as an industry leader.
SEO for service companies differs from other industries in several key ways:
- Local Focus: Service companies often operate within specific geographic areas, making local SEO crucial. Optimizing for local search terms and managing online reviews are essential to attract nearby customers.
- Service-Specific Keywords: Unlike product-based businesses, service companies must target keywords that reflect the services they offer, which can be more varied and require detailed content to address specific customer needs.
- Lead Generation Emphasis: The primary goal is to generate leads rather than direct sales. This necessitates clear calls-to-action and optimized landing pages to convert website visitors into potential clients.
- Reputation Management: Customer trust is vital for service providers. Actively managing online reviews and maintaining a positive online reputation are integral parts of their SEO strategy.
- Mobile Optimization: Many customers search for services on mobile devices. Ensuring a mobile-friendly website is essential to capture this audience effectively.
By focusing on these areas, service companies can tailor their SEO strategies to meet the unique demands of their industry and effectively reach their target audience.
Service companies rely heavily on reputation management to build trust, attract clients, and maintain a competitive edge.
1. Building Trust and Credibility
A positive reputation fosters trust, which is crucial for clients choosing a service provider. According to a study by BrightLocal, 87% of consumers read online reviews for local businesses, and 79% trust them as much as personal recommendations.
2. Influencing Client Decisions
Potential clients often research service providers online before making decisions. A strong, positive online presence can sway their choice in your favor. Conversely, negative reviews or unresolved complaints can deter them.
3. Enhancing Visibility and SEO
Positive client feedback and high ratings improve search engine rankings, making your services more visible to potential clients. This increased visibility can lead to more inquiries and business opportunities.
4. Managing Negative Feedback
Proactively addressing negative reviews demonstrates commitment to client satisfaction and can mitigate potential damage to your reputation. Effective reputation management involves responding to criticism constructively and resolving issues promptly.
5. Gaining Competitive Advantage
In competitive markets, a stellar reputation sets you apart. Clients are more likely to choose a company with a proven track record of quality service and positive client experiences.
Your optimization efforts will pay off, but the results may not be immediately visible. While you might notice some initial progress within a couple of months, significant changes — like climbing up the search rankings — often takes around three to six months.
An effective SEO strategy will align with your business goals, helping you maximize your search visibility and reach more potential clients.
This strategy should make use of the following tactics:
- Keyword Research: It’s critical for service companies to find the terms that potential clients are using to search for services like HVAC, plumbing, or electrical work, including both general terms and long-tail, geo-specific keywords that capture local search intent.
- On-Page Optimization: All elements of a service company’s website, such as title tags, meta descriptions, headers, and content, should be optimized with relevant keywords without compromising readability and user experience.
- Technical SEO: Technical issues can stop Googlebot in its tracks and keep Google from indexing your site.
- Quality Content Creation: Authoritative and informative content that addresses common service questions and showcases your company’s expertise can help improve your organic search engine rankings and user engagement.
- Link Building: Acquiring high-quality, authoritative backlinks from reputable sources within the home services industry and local business communities can significantly boost a service company’s search engine credibility and rankings.
- Performance Tracking: Gain insight into your strategy’s effectiveness with tools like Google Analytics and Google Search Console. Monitor website traffic, user behavior, and conversion rates to see where adjustments may be needed.
- Continuous Improvement: SEO is not a one-time task but an ongoing process. An adaptable strategy is key for long-term success.
By integrating these elements into a cohesive strategy, service companies can enhance their online presence, attract more targeted traffic, and ultimately convert that traffic into new client engagements.
An SEO agency for service companies will guide you in identifying the most relevant metrics aligned with your business goals, allowing you to monitor the right KPIs. Here are some common metrics used to gauge SEO success:
- Search Rankings: Track your company’s search engine positions for targeted keywords related to services like HVAC, plumbing, or roofing. This metric reflects the immediate impact of your SEO efforts on online visibility.
- Website Traffic: Analyze visitor flow to your site, focusing on those coming from organic search. Use tools like Google Analytics to gain insights into not just the quantity but also the quality and behavior of your visitors.
- Lead Generation: Monitor the number of inquiries from potential clients that your website generates. Compare this figure to the baseline established before your SEO campaign began to measure growth.
- Conversion Rates: Assess how effectively your site converts visitors into leads. An increase in conversion rates indicates that your site is successfully attracting the right audience and motivating them to take action.
- Client Acquisition: Evaluate the number of clients your company acquires through SEO efforts. Are the leads you’re attracting aligned with your desired customer profile?
- Local Search Visibility: Measure your company’s performance in local organic search results. Ideally, your business should appear prominently in local directories and on platforms like Google’s Map Pack to capture local market attention.
By keeping track of these metrics, service companies can build a comprehensive picture of their SEO campaign’s performance and make data-driven decisions to refine their strategy and maximize ROI.
in organic traffic
in qualified leads
Tech Audits helped a solar installation company with local SEO forcing them to start booking out over a year in advance for new jobs.
A solar installation company located in Northern Michigan worked with Tech Audits for ~12 months. Tech Audits was able to redesign their entire website, deploy a Technical SEO, Local SEO and Content Strategy that helped elevate their brand to dominate Northern Michigan and the Upper Peninsula to doing 200% the traffic they were before Tech Audits.
