Content Strategy

Data-driven content strategy is the way to drive qualified customers to your site.

A well-crafted content strategy is essential for driving engagement and conversions by delivering the right content at the right time. We consider all important aspects of a solid content strategy to drive real business growth.

  • Content freshness sensitivity
  • Topic seasonality
  • Search demand trends
  • Search intent
  • User journey stage
  • Target audience
  • Competitive forces and right to rank

By aligning content with where your audience is in their decision-making process, you can guide them seamlessly from awareness to consideration, and ultimately, to conversion. This strategic approach ensures that your content not only attracts visitors but also effectively moves them towards taking action, whether it’s making a purchase, signing up, or engaging further with your brand.

Person reading on a tablet with data charts next to it

74% of companies report increased leads from content marketing, yet most brands don’t invest in it.

We pulled some helpful stats from our friends at Forbes1 to help put this into perspective.

  • 51% of total content consumption comes from the organic search (SEO) channel.
  • The vast majority of companies have proven that this helps drive leads and revenue if done well.
  • Most businesses are spending less than $1000/mo on content marketing

Seeing those three stats together really makes you wonder. In our experience, a lot of this really comes down to strategy and prioritization – and we can help with that.

Impact Focused Priorities

Anyone can generate a list of potential topics, and that list could go on forever. We prioritize based on impact to your business to secure your ROI. This includes balancing between short-term wins and long-term growth.

Topical Authority

Not all content will drive leads or sales – and it doesn’t need to. Understanding your business’s unique user journey is a crucial part of an effective content strategy, positioning your brand as the trusted source in the space.

Competitive Intelligence

Our strategy isn’t to copy competitors. We want to learn from, expand beyond, and outperform your competitors. There’s a lot of amazingly insightful data out there for free if you know how to collect and use it!

Timing is Everything

Every brand and every business is different. It’s not just your sales funnel – it’s the market, economy, time of year, news cycle, and so much more that impacts the timing aspect of your content strategy for maximum impact.

We can save you in content marketing costs, today.

We have programs starting at just $3,500/mo.

How can an effective content strategy help you achieve your goals?

An effective content strategy is more than just creating content—it’s about aligning your content efforts with your business goals to drive measurable results.

A well-crafted content strategy ensures that every piece of content serves a purpose. Whether it’s driving organic traffic, generating leads, or nurturing customer relationships, a strategic approach to content can significantly enhance your business’s ROI. With the right strategy in place, you can not only meet but exceed your business objectives by positioning your brand as a leader in your industry.

Develop content that speaks directly to your ideal customer profile, addressing their pain points and needs. This ensures that your content resonates with your audience, increasing engagement and conversion rates.

By optimizing content around high-impact keywords and search intent, your brand can achieve higher search engine rankings. This leads to increased visibility and organic traffic, driving more qualified leads to your site.

A well-defined content strategy helps maintain a cohesive brand voice across all channels. This consistency strengthens brand identity and builds trust with your audience.

Leverage analytics and competitive intelligence to continuously refine your content strategy. By understanding what works and what doesn’t, you can optimize content for better performance and ROI.

Prioritize content creation that aligns with both short-term and long-term business goals. This approach allows for sustainable growth, ensuring that your content efforts scale as your business does.

Craft content that guides your audience through the buyer’s journey, from awareness to decision-making. This strategic alignment enhances the user experience, increasing the likelihood of conversions.

Establish your brand as an authority in your industry by consistently producing high-quality, insightful content. This not only attracts a loyal audience but also differentiates your brand from competitors.

+96.7%

in targeted transactional traffic from keywords that aligned with the brand’s offering

+9.2K

in top 20 Ranking Keywords for relevant queries

See how TechAudits guided an insurance marketplace brand through drastic negative impact from search intent shift after an algorithm update.

Adapting our content strategy to align with the fast-changing search landscape was crucial to the recovery and future success following the core update.

Organic traffic chart showing decline and recovery

Business Challenges We Solve

We have over 15 years of experience working with search engines of all types (Google, YouTube, Facebook, etc.) building data-driven campaigns for our clients. We have worked with businesses of all sizes from local all the way to Fortune 100s. We provide a tailored solution to improve your brand's visibility and ability to drive revenue and a fraction of the cost of some of these other agencies.

Awareness

Meet your customers in their time of need. Learn where you're not showing up when your customers are looking for you.

Key Deliverables:

Sitewide Technical Audit(s)
Tailored Content Strategy
Competitive Analysis
Plans start at
$5,000
/ month
Talk to Sales
Brand + Awareness

This program focuses on establishing your brand in search and building awareness to it all in one go.

Key Deliverables:

Technical & Content Audit(s)
Brand Landscape Audit(s)
Competitive Anslysis
Monitoring & Reporting
Plans start at
$10,000
/ month
Talk to Sales
Brand

This program focuses on establishing your brand in search and fortifying you and your executives to shield you from negative reputation.

Key Deliverables:

Brand Landscape Audit(s)
Content Audit(s)
Monitoring & Reporting
Plans start at
$3,500
/ month
Talk to Sales