Accelerate your law firm’s growth with targeted SEO and a proven digital strategy.
We deliver innovative website, SEO, and content strategies – grounded in timeless marketing principles – to help firms attract better cases and achieve explosive growth.
There are millions of searches for a lawyer across the United States every month and it continues to grow.
Law firms and lawyers face an intense amount of competition not only from local firms but national players and directories like FindLaw, as well. This is one of the most competitive industries out there but the reward for ranking top of the SERPs can mean millions more in legal fees collected.
90% of people looking for legal service start their research online either through organic search or social media – are you showing up when it matters?
Why do law firms need SEO?
SEO is an effective way for law firms to generate new clients because people who need an attorney often use search engines, like Google, to research their issues and find lawyers.
Your clients will leverage search engines to:
- Research about their problem and what possible solutions or pathways they have.
- Research what types of law firms or lawyers they should be working with.
- Research law firms or lawyers near them (or the best nationally).
- Read online reviews about law firms and their lawyers.
- Research if it’s even worth it to work for a lawyer (legal fees, settlements, etc.).
If you have a bad reputation in organic search and you’re not showing up when it matters you are leaving millions of dollars in legal fees for everyone else to claim.
What does a legal SEO strategy look like?
Many think just building a website is enough for SEO and to rank well in organic search – that couldn’t be further from the case. It’s about creating an “always on” funnel of new clients.
Tech Audits can help you by focusing in the following areas:
- Technical SEO – make sure you have a technically sound website.
- Content Strategy – make sure you have the right content to not just drive traffic but also convert.
- Local SEO – show up in the areas that matter.
- Reputation Management – make sure when your clients are reviewing you they are seeing exactly what you want them to see (no negative PR).
A proper SEO or marketing strategy can build generational wealth and leave you with a law firm that your partners, children or others can inherit to carry on your legacy.
TechAudits can take your law firm to the next level.
We have extensive experience helping lawyers and law firms drive more traffic and qualified leads in several case areas.
Personal Injury
Family Law
Estate Planning
Tax
Mass Torts / Class Actions
Whistleblowers
Have questions about working with an SEO company for law firms?
We have answers. The team behind TechAudits has been working in or around the legal space for the better part of the last 10 years. We have experience working with mass torts (class actions), multi-district litigations (MDLs) and personal injury.
We are certain that if you partner up with TechAudits you will see a strong return for all of the effort.
Law firm SEO is an intentional strategy designed to enhance a law firm’s online visibility and prominence in search engine results. This specialized approach addresses the unique challenges of the legal industry, focusing on the comprehensive digital presence a firm needs to succeed.
Law firm SEO can be more complex than traditional SEO because of the intricacies of the legal field.
YMYL Standards: Google places law firm websites into the YMYL (Your Money or Your Life) category, which means they’re held to the highest standard. The information provided can significantly influence a person’s financial stability or life choices. An experienced SEO consultant for law firms is adept at navigating these waters, focusing on building a law firm’s authority and trustworthiness.
Highly Competitive Keywords: Legal keywords are often highly competitive, with many firms vying for a limited number of top spots. This competition drives up the cost of pay-per-click campaigns and makes organic SEO even more critical.
Local and National Focus: Law firms must strike a delicate balance between local SEO, to dominate regional markets, and broader national SEO strategies, particularly if they operate across multiple locations or specialize in federal law. This dual focus is crucial for capturing the right audience.
Content Requirements: Content for legal sites must hit the mark for authority and informativeness, often requiring insights from legal professionals to ensure accuracy. At the same time, it needs to be engaging and understandable to those who aren’t versed in legal jargon, maintaining a professional yet approachable tone.
Lead Generation: Unlike industries where the end goal is an immediate online transaction, SEO for law firms is primarily about generating leads. The aim is to transform site visits into consultations and, eventually, client relationships. This requires a sophisticated approach that not only attracts visitors but convinces them to reach out.
Service Diversity: Many law firms offer a wide range of services, which necessitates a multi-faceted SEO approach that targets various practice areas effectively.
Local SEO helps your firm show up in search results for the regions you serve. It’s about being visible to potential clients in your immediate area when they need you most. For multicity and multistate law firms, local SEO isn’t just beneficial; it’s essential. By partnering with an SEO consultant for law firms and employing local SEO strategies for each area you practice in, you can effectively reach a targeted audience.
Local SEO helps you build your firm’s reputation within the community. Reviews, local links, and community engagement all contribute to a robust local presence. By establishing your firm as a trusted local authority, you’re more likely to attract and retain clients who are seeking personalized legal services in their area.
Lawyers need reputation management to safeguard and enhance their professional image in an industry where trust and credibility are paramount. One negative review, misleading article, or damaging social media mention can significantly impact a lawyer’s reputation and, consequently, their ability to attract and retain clients.
Reputation management helps lawyers control the narrative, mitigate potential damage, and build a positive, authoritative online presence that reassures potential clients and reinforces trust. In a field where word-of-mouth and public perception are crucial, actively managing one’s reputation is essential for long-term success.
Your optimization efforts will pay off, but the results may not be immediately visible. While you might notice some initial progress within a couple of months, significant changes — like climbing up the search rankings — often takes around three to six months.
As a lawyer SEO agency, we have experience helping firms rank for highly competitive keywords. We understand what it takes to capture high-converting keywords and will work with you to tailor a strategy around your most critical keywords. We’ll iterate as needed so you see continued improvement over time.
An effective SEO strategy will align with your business goals, helping you maximize your search visibility and reach more potential clients. This strategy should make use of the following tactics:
Keyword Research: It’s critical for law firms to find the terms that potential clients are using to search for legal services, including both general terms and long-tail, geo-specific keywords that capture local search intent.
On-Page Optimization: All elements of a law firm’s website, such as title tags, meta descriptions, headers, and content should be optimized with relevant keywords without compromising readability and user experience.
Technical SEO: Technical issues can stop Googlebot in its tracks and keep Google from indexing your site.
Quality Content Creation: Authoritative and informative content that addresses common legal questions and showcases your firm’s expertise can help improve your organic search engine rankings and user engagement.
Link Building: Acquiring high-quality, authoritative backlinks from reputable sources within the legal industry and local business community can significantly boost a law firm’s search engine credibility and rankings.
Performance Tracking: Gain insight into your strategy’s effectiveness with tools like Google Analytics and Google Search Console. Monitor website traffic, user behavior, and conversion rates to see where adjustments may be needed.
Continuous Improvement: SEO is not a one-time task but an ongoing process. An adaptable strategy is key for long-term success.
By integrating these elements into a cohesive strategy, law firms can enhance their online presence, attract more targeted traffic, and ultimately convert that traffic into new client engagements.
A lawyer SEO agency will guide you in identifying the most relevant metrics that resonate with your firm’s objectives, allowing you to monitor the right KPIs. Here are some common metrics used to gauge SEO success:
Search Rankings: Monitor your firm’s search engine positions for your targeted keywords. This metric reflects the immediate impact of your SEO efforts on your online visibility.
Website Traffic: Analyze the flow of visitors to your site, focusing on those coming from organic search. Use tools like Google Analytics to gain insights into not just the quantity but also the quality and behavior of your visitors.
Lead Generation: Track the number of inquiries from potential clients that your website generates. Compare this figure to the baseline established before your SEO campaign began to measure growth.
Conversion Rates: Assess how effectively your site converts visitors into leads. An increase in conversion rates indicates that your site is successfully attracting the right audience and motivating them to take action.
Client Acquisition: Evaluate the number of clients your firm acquires through SEO efforts. Are the cases you’re attracting in line with your firm’s desired client profile?
Local Search Visibility: Measure your firm’s performance in local organic search results. Ideally, your firm should appear prominently in local directories and on platforms like Google’s Map Pack to capture local market attention.
By keeping track of these metrics, you can paint a comprehensive picture of your SEO campaign’s performance and make data-driven decisions to refine your strategy and maximize ROI.
in organic traffic
in qualified leads
See how TechAudits helped a legal brand convert a paid strategy into a dual paid + organic play driving millions in additional revenue
A legal lead generation website was operating with a paid only strategy and wanted to expand their footprint into organic search to lower their advertising costs. This led to a multi-year campaign driving over $30M in legal fees.
