Make sure your listings are visible and your reputation intact with a proven SEO strategy.
We deliver innovative website, SEO, and content strategies – grounded in timeless marketing principles – to help realtors and real estate companies get in front of potential buyers and sellers.
The realty market is expected to grow to $8.65 trillion by 2032. There is no better time than now to make sure you’re set up for success to capture that market.
Real estate professionals face intense competition from both local agencies and national platforms like Zillow and Realtor.com. In this highly competitive digital landscape, securing top positions in search engine results pages (SERPs) is crucial for attracting new clients and increasing revenue.
Approximately 93% of home buyers use online websites during their home search, highlighting the importance of a strong online presence for real estate businesses. Implementing effective SEO strategies can significantly enhance visibility, drive targeted traffic, and convert leads into loyal clients.
Why do realtors need SEO?
SEO is one of the lowest cost-per-acquisition channels you can have when trying to reach potential clients at scale. It is an “always on” revenue channel that can help lower the cost of your other marketing programs.
For instance, your clients will leverage search engines to:
- Look for houses or commercial buildings near them on popular listing websites (Zillow, Realtor, etc.).
- Look up agents or realty companies near them.
- Do research on the agent they are planning to work with by looking at their website, reviews and more.
- Find information on the best neighborhoods, schools, etc.
- Try to find market trends on when the best time to buy is or what interest rates might be.
- Try to learn more about the home buying process, what documents they need or what the timeline is.
- Leverage virtual tours to see houses or buildings in their area.
If you have a bad reputation in organic search or you’re not showing up when it matters then you’re likely missing out in thousands of dollars in additional commission or fees.
What does a realty SEO strategy look like?
Many think just building a website is enough for SEO and to rank well in organic search – that couldn’t be further from the truth. It’s about creating assets (website, social, etc.) that all work together to increase visibility to you and your brand.
Tech Audits can help you by focusing in the following areas:
- Technical SEO – making sure you have a technically sound website.
- Content Strategy – making sure you have the right content to not just drive traffic but also convert.
- Local SEO – making sure you show up for the customers that are near you, in their time of need.
- Reputation Management – making sure when your clients are reviewing you they are seeing exactly what you want them to see (no negative PR).
An effective SEO program can impact multiple areas of your business and multiple channels – email, paid, social can all be influenced by leveraging data from search and the insights you can learn leading to an increase in revenue across the board.
TechAudits can take your realty business to the next level.
We have extensive experience helping real estate companies sell more houses and protect their reputation.
Residential Agents
Commercial Agents
Property Management
Appraisers
Inspectors
Investment Trusts (REITs)
Title Companies
Vacation / Rentals
Developers / Builders
Have questions about working with an SEO company?
We have answers. The team behind TechAudits has been working in or around the realty space for the better part of the last 10 years. We have extensive experience working with loan providers, inspectors and protecting the reputation of realtors.
We are certain that if you partner up with TechAudits you will see a strong return for all of the effort.
SEO is the practice of optimizing your online presence to enhance visibility in search engine results and attract targeted traffic. This type of SEO is crucial for achieving growth and building a strong online reputation.
You should expect:
- Sustainable Growth: SEO helps drive qualified, long-term traffic to your site, supporting sustained growth.
- Targeted Traffic: Reach potential clients actively searching for your services in your area.
- Cost-Effective Marketing: Establishing SEO as a marketing channel provides a strong return on investment compared to other advertising methods.
- Increased Brand Awareness and Credibility: High search rankings help build trust and position your brand as an industry leader.
SEO for the real estate industry differs from other industries in several key ways:
- Local Focus: Real estate is inherently local, making local SEO essential. Realtors and agencies must optimize for local search terms and manage online reviews to attract buyers and sellers in their specific markets.
- Industry-Specific Keywords: Unlike general services or product-based businesses, real estate requires targeting highly specific keywords related to property types, neighborhoods, and realty terms. This often involves creating detailed content that addresses common client questions and specific market needs.
- Lead Generation Emphasis: The primary goal in real estate SEO is to generate high-quality leads, not direct sales. Effective SEO strategies must incorporate clear calls-to-action and optimized landing pages to convert visitors into potential clients.
- Reputation Management: Trust is vital in the real estate industry, where decisions are often high-stakes. Actively managing online reviews and maintaining a positive reputation are crucial for attracting clients who rely on credible, reputable agents and firms.
- Mobile Optimization: Many potential clients search for properties and agents on mobile devices. Ensuring a mobile-friendly website is essential to capture this audience effectively, as well as offering features like easy contact options and map integrations.
By focusing on these areas, real estate professionals can tailor their SEO strategies to meet the unique demands of their industry and effectively reach their target audience.
Reputation management is crucial for realty companies due to the following reasons:
- Trust and Credibility: A positive reputation fosters trust among potential clients, influencing their decision to engage with a realty company. In an industry where transactions are significant, clients prefer to work with reputable firms.
- Online Presence: With the majority of property searches beginning online, maintaining a favorable digital image is essential. Positive reviews and testimonials enhance a company’s online visibility and appeal.
- Competitive Advantage: In a saturated market, a strong reputation differentiates a realty company from its competitors, attracting more clients and leading to increased business opportunities.
- Client Retention and Referrals: Satisfied clients are more likely to return for future services and refer others, contributing to sustained business growth.
- Crisis Mitigation: Effective reputation management allows companies to address negative feedback promptly, mitigating potential damage and demonstrating commitment to client satisfaction.
By actively managing their reputation, realty companies can build trust, enhance their market position, and ensure long-term success.
Your optimization efforts will pay off, but the results may not be immediately visible. While you might notice some initial progress within a couple of months, significant changes — like climbing up the search rankings — often takes around three to six months.
An effective SEO strategy will align with your business goals, helping you maximize your search visibility and reach more potential clients.
This strategy should make use of the following tactics:
- Keyword Research: It’s critical for realty companies to find the terms that potential clients are using to search for services like residential listings, commercial properties, and property management, including both general terms and long-tail, geo-specific keywords that capture local search intent.
- On-Page Optimization: All elements of a realty company’s website, such as title tags, meta descriptions, headers, and content, should be optimized with relevant keywords without compromising readability and user experience.
- Technical SEO: Technical issues can stop Googlebot in its tracks and keep Google from indexing your site.
- Quality Content Creation: Authoritative and informative content that addresses common real estate questions and showcases your company’s expertise can help improve your organic search engine rankings and user engagement.
- Link Building: Acquiring high-quality, authoritative backlinks from reputable sources within the real estate industry and local business communities can significantly boost a realty company’s search engine credibility and rankings.
- Performance Tracking: Gain insight into your strategy’s effectiveness with tools like Google Analytics and Google Search Console. Monitor website traffic, user behavior, and conversion rates to see where adjustments may be needed.
- Continuous Improvement: SEO is not a one-time task but an ongoing process. An adaptable strategy is key for long-term success.
By integrating these elements into a cohesive strategy, realty companies can enhance their online presence, attract more targeted traffic, and ultimately convert that traffic into new client engagements.
An SEO agency for realty professionals, including realtors, inspectors, and property managers, will guide you in identifying the most relevant metrics aligned with your business goals, allowing you to monitor the right KPIs.
Here are some common metrics used to gauge SEO success:
- Search Rankings: Track your company’s search engine positions for targeted keywords related to services like property listings, real estate inspections, or appraisals. This metric reflects the immediate impact of your SEO efforts on online visibility.
- Website Traffic: Analyze visitor flow to your site, focusing on those coming from organic search. Use tools like Google Analytics to gain insights into both the quantity and quality of your visitors, as well as their behavior.
- Lead Generation: Monitor the number of inquiries from potential clients that your website generates. Compare this figure to the baseline established before your SEO campaign began to measure growth.
- Conversion Rates: Assess how effectively your site converts visitors into leads. An increase in conversion rates indicates that your site is successfully attracting the right audience and motivating them to take action.
- Client Acquisition: Evaluate the number of clients your company acquires through SEO efforts. Are the leads you’re attracting aligned with your desired client profile, such as homebuyers, sellers, or property investors?
- Local Search Visibility: Measure your company’s performance in local organic search results. Ideally, your business should appear prominently in local directories and on platforms like Google’s Map Pack to capture local market attention.
By keeping track of these metrics, real estate professionals can build a comprehensive picture of their SEO campaign’s performance and make data-driven decisions to refine their strategy and maximize ROI.
in organic traffic
in qualified leads
Tech Audits helped a solar installation company with local SEO forcing them to start booking out over a year in advance for new jobs.
A solar installation company located in Northern Michigan worked with Tech Audits for ~12 months. Tech Audits was able to redesign their entire website, deploy a Technical SEO, Local SEO and Content Strategy that helped elevate their brand to dominate Northern Michigan and the Upper Peninsula to doing 200% the traffic they were before Tech Audits.
