Data-driven content strategy is the way to drive qualified customers to your site.
A well-crafted content strategy is essential for driving engagement and conversions by delivering the right content at the right time. We consider all important aspects of a solid content strategy to drive real business growth.
- Content freshness sensitivity
- Topic seasonality
- Search demand trends
- Search intent
- User journey stage
- Target audience
- Competitive forces and right to rank
By aligning content with where your audience is in their decision-making process, you can guide them seamlessly from awareness to consideration, and ultimately, to conversion. This strategic approach ensures that your content not only attracts visitors but also effectively moves them towards taking action, whether it’s making a purchase, signing up, or engaging further with your brand.
74% of companies report increased leads from content marketing, yet most brands don’t invest in it.
We pulled some helpful stats from our friends at Forbes1 to help put this into perspective.
- 51% of total content consumption comes from the organic search (SEO) channel.
- The vast majority of companies have proven that this helps drive leads and revenue if done well.
- Most businesses are spending less than $1000/mo on content marketing
Seeing those three stats together really makes you wonder. In our experience, a lot of this really comes down to strategy and prioritization – and we can help with that.
Impact Focused Priorities
Anyone can generate a list of potential topics, and that list could go on forever. We prioritize based on impact to your business to secure your ROI. This includes balancing between short-term wins and long-term growth.
Topical Authority
Not all content will drive leads or sales – and it doesn’t need to. Understanding your business’s unique user journey is a crucial part of an effective content strategy, positioning your brand as the trusted source in the space.
Competitive Intelligence
Our strategy isn’t to copy competitors. We want to learn from, expand beyond, and outperform your competitors. There’s a lot of amazingly insightful data out there for free if you know how to collect and use it!
Timing is Everything
Every brand and every business is different. It’s not just your sales funnel – it’s the market, economy, time of year, news cycle, and so much more that impacts the timing aspect of your content strategy for maximum impact.
We can save you in content marketing costs, today.
How can an effective content strategy help you achieve your goals?
An effective content strategy is more than just creating content—it’s about aligning your content efforts with your business goals to drive measurable results.
A well-crafted content strategy ensures that every piece of content serves a purpose. Whether it’s driving organic traffic, generating leads, or nurturing customer relationships, a strategic approach to content can significantly enhance your business’s ROI. With the right strategy in place, you can not only meet but exceed your business objectives by positioning your brand as a leader in your industry.
Develop content that speaks directly to your ideal customer profile, addressing their pain points and needs. This ensures that your content resonates with your audience, increasing engagement and conversion rates.
By optimizing content around high-impact keywords and search intent, your brand can achieve higher search engine rankings. This leads to increased visibility and organic traffic, driving more qualified leads to your site.
A well-defined content strategy helps maintain a cohesive brand voice across all channels. This consistency strengthens brand identity and builds trust with your audience.
Leverage analytics and competitive intelligence to continuously refine your content strategy. By understanding what works and what doesn’t, you can optimize content for better performance and ROI.
Prioritize content creation that aligns with both short-term and long-term business goals. This approach allows for sustainable growth, ensuring that your content efforts scale as your business does.
Craft content that guides your audience through the buyer’s journey, from awareness to decision-making. This strategic alignment enhances the user experience, increasing the likelihood of conversions.
Establish your brand as an authority in your industry by consistently producing high-quality, insightful content. This not only attracts a loyal audience but also differentiates your brand from competitors.
in targeted transactional traffic from keywords that aligned with the brand’s offering
in top 20 Ranking Keywords for relevant queries
See how TechAudits guided an insurance marketplace brand through drastic negative impact from search intent shift after an algorithm update.
Adapting our content strategy to align with the fast-changing search landscape was crucial to the recovery and future success following the core update.
