Focusing on E-E-A-T Signals builds confidence for search engines to promote your content, then for users to convert.
E-E-A-T stands for:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
These factors are crucial for establishing the credibility of your website and content, impacting your search engine rankings and user trust.
If there are doubts in any aspect of E-E-A-T, it can stop a converting customer in their tracks.
Building E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) on your website is crucial to your brand’s success. It establishes your brand as reliable. This not only improves your search engine rankings but also strengthens your brand reputation, leading to increased engagement and long-term growth.
Experience
Showcase real-world applications and success stories to demonstrate your knowledge and abilities.
Expertise
Ensure your content is backed by highly qualified individuals in the field and highlight your brand’s prowess.
Authoritativeness
Build your brand’s credibility through reputable backlinks, recognitions, and engagement from users.
Trustworthiness
Foster user trust with transparent practices, genuine reviews, awards and certifications, and a secure website environment.
See how much we can save you in agency costs, today.
How can improved E-E-A-T benefit your brand?
Strengthening your brand’s E-E-A-T signals can significantly enhance your brand’s visibility and reach by solidifying your reputation as a reliable and authoritative source in your industry to both users and search engines.
Enhanced E-E-A-T fosters greater trust from your audience, making them more likely to engage with your content, products, and services.
A strong E-E-A-T profile can improve your search engine rankings for keywords that matter the most to your business, increasing your visibility to potential customers.
Trustworthy and authoritative content encourages users to spend more time on your site and interact with your content, boosting engagement metrics.
Building E-E-A-T solidifies your brand’s reputation as a reliable and credible source in your industry.
With higher trust and credibility, users are more likely to convert, leading to increased sales and business growth.
A robust E-E-A-T profile sets your brand apart from competitors, positioning you as a leader in your industry. This can also have the opposite effect if E-E-A-T signals are neglected.
Strong E-E-A-T practices contribute to sustainable growth by building a loyal audience base and attracting new customers consistently.
in website traffic to product and educational content in 6 months.
in monthly revenue from the start of our program to month 6.
See how TechAudits helped an online contact lens seller scale their annual run rate from $17K to $568K in just 6 months.
E-E-A-T was a priority focus in our strategy for this brand to achieve their goals of attracting and retaining long-term repeat customers.
Business Challenges We Solve
We have over 15 years of experience working with search engines of all types (Google, YouTube, Facebook, etc.) building data-driven campaigns for our clients. We have worked with businesses of all sizes from local all the way to Fortune 100s. We provide a tailored solution to improve your brand’s visibility and ability to drive revenue and a fraction of the cost of some of these other agencies.
Meet your customers in their time of need. Learn where you’re not showing up when your customers are looking for you.
Key Deliverables:
This program focuses on establishing your brand in search and building awareness to it all in one go.
Key Deliverables:
This program focuses on establishing your brand in search and fortifying you and your executives to shield you from negative reputation.
Key Deliverables: