Maximize your BigCommerce store’s visibility with custom SEO strategies.
Harness the full power of your BigCommerce site with our specialized SEO services. BigCommerce offers robust e-commerce features and built-in SEO tools, but expert optimization can take your online store to new heights in search rankings.
BigCommerce has become a leading e-commerce platform, continuously improving its SEO capabilities to help stores compete effectively in the digital marketplace.
Brands using BigCommerce had a YoY 28% growth rate, nearly twice the industry average.1
BigCommerce stands out as a leading e-commerce platform, offering a powerful blend of built-in SEO features and scalable infrastructure. With its cloud-based architecture and advanced marketing capabilities, BigCommerce provides a robust foundation for online stores to thrive in the competitive digital marketplace.
Our team has extensive experience optimizing BigCommerce sites, helping businesses leverage the platform’s unique advantages to achieve remarkable organic growth.
Unique Advantages of SEO on BigCommerce Sites
BigCommerce offers a robust foundation for effective SEO, making it easier for online stores to achieve higher visibility in search results:
- E-commerce-Centric SEO Features: BigCommerce’s architecture is specifically designed with e-commerce SEO in mind, providing out-of-the-box optimizations that cater to online stores’ unique needs.
- Scalability Without Compromising SEO: As your store grows, BigCommerce’s infrastructure scales seamlessly, maintaining SEO performance even with increased products and traffic.
- Integrated SEO Tools: The platform offers built-in SEO features that simplify optimization processes, allowing store owners to focus on strategy rather than technical implementation.
- Regular SEO-Focused Updates: BigCommerce consistently rolls out updates that align with the latest SEO best practices, helping stores stay competitive in search rankings.
Unique Challenges of SEO on BigCommerce Sites
While BigCommerce provides many SEO advantages, there are some challenges to consider:
- Platform Limitations: As a hosted solution, BigCommerce may restrict certain customizations that could impact advanced SEO strategies.
- Learning Curve: Maximizing BigCommerce’s SEO potential requires understanding its unique features and how they interact with search algorithms.
- Balancing Automation and Control: While automated SEO features are helpful, they may sometimes limit the level of granular control desired by SEO experts.
- E-commerce Specific Optimization: SEO for BigCommerce requires a specialized focus on e-commerce elements like product pages, categories, and transactional keywords, which may differ from general website SEO.
TechAudits can take your BigCommerce site to the next level.
What makes BigCommerce SEO different from other platforms?
BigCommerce stands out in the e-commerce landscape with its robust, built-in SEO capabilities tailored specifically for online stores. Unlike general-purpose CMS platforms, BigCommerce’s SEO features are designed with the unique needs of e-commerce businesses in mind, focusing on product discoverability, conversion optimization, and scalability.
The platform’s approach to SEO is deeply integrated into its core functionality, offering a blend of automated optimizations and customizable features that cater to both novice store owners and seasoned SEO professionals.
BigCommerce’s faceted search feature allows for dynamic filtering of products while maintaining SEO-friendly URLs. This enables stores to create optimized landing pages for specific product attributes without risking duplicate content issues.
Unlike many platforms, BigCommerce allows you to optimize SEO elements for individual product options, such as color or size variants, enhancing visibility for specific product variations in search results.
The platform automatically generates and applies relevant schema markup to product pages, enhancing rich snippets in search results without manual coding.
BigCommerce’s Ajax cart functionality allows for a smooth shopping experience without compromising SEO, as it doesn’t rely on URL changes that could impact crawlability.
While many platforms offer CDN integration, BigCommerce allows for fine-tuning of CDN settings, enabling optimization of caching and delivery specifically for SEO purposes.
For businesses running multiple stores, BigCommerce offers native multistore functionality with SEO settings that can be managed centrally or customized for each store, streamlining SEO efforts across various brands or regions.
BigCommerce offers a highly optimized one-page checkout that not only improves conversion rates but also enhances SEO.
The streamlined, SEO-friendly URL structure of the checkout process helps maintain link equity and improves crawlability, unlike many other platforms where checkout pages are often excluded from search engine indexing.
This feature allows for better tracking of the entire customer journey from search to purchase, providing valuable data for SEO strategy refinement.
TechAudits has helped BigCommerce scale their business and dominate their e-commerce market.
See how TechAudits has driven significant revenue and value for our clients by checking out our case studies.
Read Case Studies