Find out how your Google Business Profile stacks up to best practices and competitors with an audit from TechAudits.
Get a comprehensive report of your Google Business Profile
A comprehensive Google Business Profile audit uncovers hidden issues preventing your local business from maximizing visibility and converting searches into customers. Our professional audit identifies optimization opportunities that directly impact how often local customers find and choose your business over competitors.
Increase local visibility in Google’s ‘Local Pack’ where 46% of all searches have local intent, making your business appear more frequently to potential customers
Drive more foot traffic to your store front
Identify and fix critical errors like inaccurate information and poor photos that may be causing you to lose potential customers to competitors
Leverage underutilized GBP features to showcase your products/services and boost conversion rates by up to 7 times compared to incomplete listings
$300
You’ll get a comprehensive business profile audit that will not only identify your key issues but also tell you what to fix so you can drive more business.
7 – 10 Day Turnaround
Expedited turnaround may be available upon request. Additional charges may apply.
What You Can Expect From Our Audit
Profile Completeness & Accuracy
Your Google Business Profile serves as your digital storefront in local search results. Incomplete, outdated, or inconsistent business information confuses both search engines and potential customers, potentially dropping you from local search visibility.
Our Google Business Profile Audit identifies critical information gaps and inconsistencies that could be costing you customers and revenue right now.
NAP Consistency – Analyzes your Name, Address, and Phone number across the web to ensure perfect alignment, preventing the trust and ranking penalties that come with contradictory business information.
Business Attributes – Reviews your category selections, business attributes, and special features to maximize relevance for high-intent local searches in your industry.
Hours Accuracy – Confirms your regular and special hours are correctly configured to prevent the devastating customer experience of arriving at a closed location after Google showed you as open.
Service Area Precision – Evaluates your geographic service settings to ensure you’re appearing in relevant “near me” searches without wasting visibility in areas you don’t serve.
Visual Presence Optimization
First impressions happen before customers ever visit your location. Poor quality images, missing photo categories, and outdated visuals can drive potential customers straight to competitors.
Businesses with complete, high-quality visual assets receive 42% more direction requests and 35% more website clicks.
Category Coverage – Ensures you have compelling images across all critical categories (exterior, interior, products, team) that influence customer decision-making.
Visual Storytelling – Analyzes how effectively your visual assets communicate your unique value proposition and brand experience to potential customers.
Image Quality Assessment – Evaluates your current photos against competitor benchmarks, identifying opportunities to showcase your business more effectively.
Virtual Tour Evaluation – Determines if implementing or improving a virtual tour could significantly increase customer engagement based on your business type.
Engagement Feature Utilization
Most local businesses use less than 60% of available GBP features, leaving significant engagement opportunities untapped.
Each unused feature represents potential customers choosing competitors with more compelling profiles.
Google Posts Effectiveness – Assesses your current posting strategy and identifies opportunities to drive action through events, offers, and updates.
Product & Service Showcase – Evaluates how comprehensively you’re highlighting offerings directly within your profile where customers make quick decisions.
Q&A Management – Reviews your question monitoring and answer strategy to prevent misinformation and seize opportunities to address common customer concerns.
Messaging Configuration – Determines if you’re maximizing lead capture through proper setup and management of the direct messaging feature.
Reputation & Review Strategy
Your reviews aren’t just feedback—they’re powerful conversion tools and ranking factors.
Businesses that effectively manage reviews earn 35% higher engagement rates and improved local rankings, while poor review management can permanently damage your online reputation.
Review Response Audit – Analyzes your response rate, timing, and quality across all reviews, especially negative ones where your handling can transform detractors into advocates.
Sentiment Analysis – Identifies recurring themes in customer feedback that could be addressed to improve both your actual and perceived customer experience.
Competitor Review Comparison – Benchmarks your review profile against top local competitors to identify specific areas where improving your reputation could create competitive advantage.
Need help ranking better in local packs? Get more customers with our managed services.
FAQ
A Google Business Profile audit is a thorough review of your business listing to identify areas for improvement and ensure it’s working effectively. During an audit, we examine every aspect of your profile—from basic information like name, address, and phone number to more detailed elements such as photos, reviews, posts, and service listings.
A complete business profile on Google is super important for any company today. When you fill out all your business information, add photos, and keep your hours updated, more people can find you when they search online. This makes customers trust you more because they can see exactly what you offer and where to find you. Plus, Google likes to show businesses with complete profiles higher in search results, which means more people will see your business before your competitors.
Our audit evaluates a wide range of SEO and technical factors, including:
- Profile Completeness – Incomplete, outdated, or inconsistent business information confuses both search engines and potential customers, potentially dropping you from local search visibility.
- Visuals – Poor quality images, missing photo categories, and outdated visuals can drive potential customers straight to competitors.
- Engagement – Most local businesses use less than 60% of available GBP features, leaving significant engagement opportunities untapped.
- Reputation & Reviews – Businesses that effectively manage reviews earn 35% higher engagement rates and improved local rankings, while poor review management can permanently damage your online reputation.
We offer three levels of audits to fit different needs:
- Comprehensive Summary Report ($250) – Covers indexation, crawlability, technical SEO, on-page SEO, images, and page performance.
- Full Data Download Report ($750) – Includes everything in the summary report plus a complete export of all discovered errors for you to address.
- Complete Sitewide Audit ($2,000) – A hands-on, expert-driven audit with prioritized recommendations for improvement.
This allows you to choose the level of detail and guidance that best aligns with your goals and current in-house capabilities.
Typically every 6 to 12 months is good for most companies. However, in a more competitive market you may want to do one more often to stay on top of the competition.
It entirely depends on where you’re at in our queue. These audits are typically complete within a few days but, we promise a 7-10 day turnaround.
Yes, we already assess competitive brands in your local area or region as part of our process, however, you can order this if you want us to specifically target a certain competitor.
We leverage custom built templates and audit tools
No, deep technical knowledge is not required. You will need a base level understanding of how Google Business profiles work to implement our recommendations. If you have any trouble doing so you can reach out to us and we can help for an additional fee.
You can order your profile audit directly through our website by selecting the package that best suits your needs. If you have any questions before purchasing, feel free to contact our sales team for guidance.
Then, once you receive your report, you can take action based on the prioritized recommendations. If you need assistance with implementing the improvements, we offer SEO managed services programs to help implement the necessary changes efficiently.